Choose familiar food
Set aside suitable wet dog food from your dog’s normal daily allowance.


Freeze a layer the night before and a 20‑second dinner turns into a 20‑minute lick.
Freeze Bowl
Turn suitable food into a supervised licking activity. The 2‑in‑1 set pairs a shallow lick plate with a deeper bowl, so you can start easy and raise the challenge as your dog gets into it.
Supervised enrichment. Count what goes in the bowl toward the day's food.
Make room for a new routine
Introduce the Freeze Bowl with an easy serving before adding a frozen challenge.
Set aside suitable wet dog food from your dog’s normal daily allowance.
Use the easy-to-reach licking area first. Offer an unfrozen serving before trying a thin frozen layer.
Stay with your dog. If they struggle or bite the bowl, stop and make the next serving easier.
The bowl’s capacity is not a serving recommendation. There is no need to fill it to the top.
Find recipe inspirationA few things to know before you get started.
No. A shallow layer is a practical starting point. The listed one-cup capacity describes the product, not how much your dog should eat. Choose a portion that fits their daily feeding plan.
Familiar wet dog food is a simple starting point. Count it within your dog's normal food allowance. Check all added ingredients and never use products containing xylitol. Ask your veterinarian before changing a prescribed diet or introducing foods your dog may not tolerate.
The serving may be too hard or difficult to reach. Try a thinner layer, the shallower licking area or an unfrozen serving. Let your dog stop rather than encouraging them to bite or force food out of the bowl.
There is no fixed duration. It depends on the food, the amount, how frozen it is and your dog's licking style. Choose an achievable activity and watch your dog's response instead of aiming for a set number of minutes.
Remove leftover food after the session, wash the food-contact surfaces and rinse thoroughly. The Freeze Bowl is dishwasher safe. Let it dry and check for damage before refilling; stop using it if pieces become loose or damaged.
Choose the Freeze Bowl if you want a licking plate plus a deeper food area. Choose Pick & Lick if you prefer a flat, double-sided mat with suction cups for smooth surfaces. Both need supervision and a serving suited to your dog.

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